Rebranding project for an ice cream parlour in Belo Horizonte, Brazil. The new proposal assumed a pop vintage 80's concept in a region where simplicity and real encounters prevail. The branding impacts the business from heart-to-skin, from moulding the way of doing business to how to serve the people from the community.

Doce Cascão

LA Lounge Concept Catalog

Series of posters designed for Shipstation's offices across Australia, exploring Australian icons and references.

Shipstation 'Aussie' Posters

Series of social media templates to kick-off the social media presence of the brand, respecting an overall identity but adapting to multiple sort of content.

Inbound Social Rebranding

Elegance that surprises in every way. Alisson and Muriel, brothers who competed for the same position in the same club for a while. Competition? Yes. A competition of elegance, of camaraderie, learning, and respect above everything. An example that surprises and makes perfect sense in this campaign created by Escape with photos produced by the South Star magazine.

Enzo Milano Fashion Campaign - Art Direction

Why can't chocolate walk alongside health? That was the energy surrounding the packaging design of Florybal's new well-being portfolio. In addition to a health identity, we also took special care to show every detail of the bar inside the package by letting a transparent area evident where customer could see the cereals on the chocolate bars.

Package - Florybal Healthy Chocolate Bars

After going through many business phases, Florybal was in need of a rebranding, which, although extremely traditional, no longer complied with what Florybal represents nowadays in terms of product, innovation and quality. A brand well-known in the market must be respected and updated without losing its recognition. Therefore, it was crucial to respect a few symbols and elements already recognized by the general public and to simplify them through a drastic reduction of details. Another purpose was to carefully refine the 'FLORYBAL' lettering and set a unique typography full of personality for the 'Homemade Chocolate' sub lettering, which from this moment on, started to be incorporated in the brand's collateral materials. As a result, we reached a modern brand with traces of local remembrance without losing its incredible history and strong brand recognition.

Florybal Rebranding

Living In A Bubble Logo

Fungo na Panela Logo

We united the magic of Easter in Brazil with the pleasure of enjoying good chocolate in a magical packaging design portfolio. Each line required a research effort on each type of chocolate, from its origin and its ingredients, in line with trends in design and functionality. The result was seen on the shelves of all Florybal stores and their resellers, in 2016.