GalaBid Mascot

As a solution responsible for helping non-profits reach their fundraising goals through a fundraising platform, the company brough the opportunity to create a mascot that would represent the brand, capturing the essence of the brand and shortening the cold gap between tech and people throughout marketing materials and the platform itself. After studies & drafts period were long gone and a solid concept was reached, different poses and interactions with the brand were designed to maximise its flexibility of use across different scenarios. The ‘GalaBid Girl’, as the company’s team affectionally started calling it, features essentially on marketing mediums and the fundraising platform itself, supporting their audience with a fun and helpful approach.